We had a Build-a-Bear themed Easter this year. We got egg decorating kits from the store when Zoa made her bunny so our eggs all looked like colorful little bears.
The week leading up to Easter day, we read about Christ's last few days in the New Testament during our nightly family scripture study. I felt like this helped prepare them for the significance of the day and helped them focus on something besides the gifts and treats that come along with Easter. I think that will be a lasting tradition.